Master II en Brand Design
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Les Indignés / Project Club des DA 2012
Cette année, le Club des DA nous ont proposé un travail de communication sur le mouvement des Indignés. Très peu suivi en France, ce mouvement a eu du mal à communiquer au peuple. Trop de sujets de mécontentement ? Trop peu d’écoute de la part des Français, soucieux pour eux-mêmes ? Qui sait ? Pour notre part, nous avons réalisé des campagnes de communication en respectant les contraints du brief :
Emetteur/client : Mouvement intellectuel «Les indignés» Problématique : Faire connaître ce mouvement intellectuel par nos actions « militantes » de communication
Supports : Pas de moyens, pas d’achat d’espace. Tous les supports sont possibles : guérilla urbaine, buzz internet, affichage sauvage, badges, street marketing, détournements, opérations spéciales…
Le budget : Notre tirelire et celle de nos copains…
Voici les réponses…
Projet 1 : Les anonymes
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Featured Posts
NEW ECONOMIC PERSPECTIVES : Read this for detailed analysis of what’s going on in Europe at the moment… [Remember, our seminar on Ethical banking is two months away 
]. And a side view of Banking… Thanks to Robin McAndrew for these two links.
WORLD ECONOMIC FORUM : Watch this film. Interesting in how it highlights potential flashpoints, and explores the possibilities we now have for addressing global problems.
WIRED MAGAZINE // exploring social media in social unrest
DESIGN OBSERVER // Design observer site, with interesting comment and editorial, for example this article on Martin Venezky, and this one on Brody revsitied…
Check this post from Wolff Olins, on principles of Brand Experience. Although we often concentrate on the formal aspects of a brand’s design, it is essential to focus on how the brand is experienced by its users. Designing experience is a key to succesful brand design. Even a simple signage-system, full of formal constraints, can change the user experience of a Brand. Ever got lost in the Metro ? Of course. How does one feel about the rail company, afterwards. This is a simple example, but it serves to highlight how the designer should be thinking about experience all the way through the design process.
Useful information is contained in this informative site by the region of Bretagne, concerning their Identity and Brand values. Note the difference between Identity and the expression of Brand Values.
Something to think about : Service Design
Along with our reflections on designing experience “Service” design is a way of distinguishing between brands proposing identical or quasi-identical products. The limits between formal design and design of service are variable, and obviously depend upon the Brand in question. More information here…
Updates
- SENS PUBLIC : A culture / current affairs editorial site, with wide ranging interests, and composed of research articles on political and sociological questions, studies on art and literature, philosophy, poetry, video and sound creation.
- Montréal Brand : See this article (French language) on Branding the city of Montréal. Voir cette article concernant un travail sur la ville de Montréal, et son développement. Thanks to François-Xavier Bellest for this link.
