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Seminar 1 / Evian India

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Water wars: India, China & the Great Thirst

The water situation on India’s eastern boarders is delicate to say the least, as reported in this article by the Times of India.

Brahmaputra Dam

Chinese development strategies

Perhaps we would be better off designing global water strategies at an international level, than preparing the emergence of new conflict zones.

Creating brands in India

Who read this before doing the Evian-India seminar ? It’s an interesting piece of writing from Landor on the complexities facing brands in the Indian market-place.

Evian India / Oct 31 – Nov 4 2011

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This seminar asks the question : what should the French Brand Evian do, were it to implant part of its activity in India? Looking at the situation in India with respect to water, our student teams developped different approaches to the problem. Clearly, sending bottles of French mountain water to India by boat is not one of them !

Ce séminaire pose la question suivante : que serait la stratégie de la marque Evian, si elle décidait de s’implanter en Inde?
Au travers de leur analyse sur la situation de l’eau en Inde aujourd’hui, nos équipes ont proposé / esquissé des approches plurielles. Ce qui est limpide : l’envoi de l’eau en bouteilles depuis la France n’est plus envisageable !

Evian India / Oct 31 – Nov 4 2011

This slideshow requires JavaScript.

This seminar asks the question : what should the French Brand Evian do, were it to implant part of its activity in India? Looking at the situation in India with respect to water, our student teams developped different approaches to the problem. Clearly, sending bottles of French mountain water to India by boat is not one of them !

Ce séminaire pose la question suivante : que serait la stratégie de la marque Evian, si elle décidait de s’implanter en Inde?
Au travers de leur analyse sur la situation de l’eau en Inde aujourd’hui, nos équipes ont proposé / esquissé des approches plurielles. Ce qui est limpide : l’envoi de l’eau en bouteilles depuis la France n’est plus envisageable !

Evian India / Oct 31 – Nov 4 2011

This slideshow requires JavaScript.

This seminar asks the question : what should the French Brand Evian do, were it to implant part of its activity in India? Looking at the situation in India with respect to water, our student teams developped different approaches to the problem. Clearly, sending bottles of French mountain water to India by boat is not one of them !

Ce séminaire pose la question suivante : que serait la stratégie de la marque Evian, si elle décidait de s’implanter en Inde?
Au travers de leur analyse sur la situation de l’eau en Inde aujourd’hui, nos équipes ont proposé / esquissé des approches plurielles. Ce qui est limpide : l’envoi de l’eau en bouteilles depuis la France n’est plus envisageable !

Evian India / Oct 31 – Nov 4 2011

This slideshow requires JavaScript.

This seminar asks the question : what should the French Brand Evian do, were it to implant part of its activity in India? Looking at the situation in India with respect to water, our student teams developped different approaches to the problem. Clearly, sending bottles of French mountain water to India by boat is not one of them !

Ce séminaire pose la question suivante : que serait la stratégie de la marque Evian, si elle décidait de s’implanter en Inde?
Au travers de leur analyse sur la situation de l’eau en Inde aujourd’hui, nos équipes ont proposé / esquissé des approches plurielles. Ce qui est limpide : l’envoi de l’eau en bouteilles depuis la France n’est plus envisageable !

Evian India / Oct 31 – Nov 4 2011

This slideshow requires JavaScript.

This seminar asks the question : what should the French Brand Evian do, were it to implant part of its activity in India? Looking at the situation in India with respect to water, our student teams developped different approaches to the problem. Clearly, sending bottles of French mountain water to India by boat is not one of them !

Ce séminaire pose la question suivante : que serait la stratégie de la marque Evian, si elle décidait de s’implanter en Inde?
Au travers de leur analyse sur la situation de l’eau en Inde aujourd’hui, nos équipes ont proposé / esquissé des approches plurielles. Ce qui est limpide : l’envoi de l’eau en bouteilles depuis la France n’est plus envisageable !

Evian – India / Oct 31- Nov 4 2011

This slideshow requires JavaScript.

This seminar asks the question : what should the French Brand Evian do, were it to implant part of its activity in India? Looking at the situation in India with respect to water, our student teams developped different approaches to the problem. Clearly, sending bottles of French mountain water to India by boat is not one of them !

Ce séminaire pose la question suivante : que serait la stratégie de la marque Evian, si elle décidait de s’implanter en Inde?
Au travers de leur analyse sur la situation de l’eau en Inde aujourd’hui, nos équipes ont proposé / esquissé des approches plurielles. Ce qui est limpide : l’envoi de l’eau en bouteilles depuis la France n’est plus envisageable !

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